TD new Global Advertising
Tullamore Dew Irish whiskey has launched its latest global advertising campaign as sales continue to hit record levels - currently 22 per cent up year-on-year at over 625,000 cases.
Shot on location in spectacular Kerry, south-west Ireland, everything about the new commercial is authentically Irish - cast, director, locally composed music and the featured pub, Ó Donnabháin's in Kenmare.
The resulting film paints an emotive picture of traditional Ireland at its best, combining countryside and craftsmanship with the pleasure of enjoying fine whiskey in a convivial atmosphere with friends. Its final line 'Tullamore Dew Irish whiskey, Smooth by nature' reinforces the spirit’s unique product benefit – its smoothness.
Globally, Tullamore Dew is now the world No.2 Irish whiskey. It has particular strength in northern, central and eastern Europe and significantly outsells any Scotch whisky brand in Czech Republic and Latvia.