The beauty
of Blend

Our Story

As the original triple blend Irish whiskey, Tullamore D.E.W. celebrates the beauty of blend. We believe the blending of cultures, thoughts & ideas makes the world infinitely more interesting, creative and inclusive. Our work extols the virtues of blending, of breaking down barriers, of embracing and celebrating the beauty of us.

Shot by the acclaimed director Valentin Petit through Division Paris, the brand enlisted the help of up & coming MC artists and poets, asking them to express their own unique interpretation of the power of blend.

In the US, we worked with Elijah Genesis and in Germany we collaborated with Friedrich Hermann. Hermann won the Tullamore D.E.W sponsored Poetry Slam competition in Germany in 2019.

Tullamore D.E.W. is on a mission to encourage the world to blend. What is true of our whiskey, we are a blend of 3 types of different Irish whiskeys, we also believe is true of humanity. When we blend with other people and ideas, we become richer as individuals and in turn the world becomes a wiser, richer and more open place.

About us

About Us

At Tullamore D.E.W. we have a long history with many stories to tell because our distillery was first established in 1829.

Our whiskey is the result of a family that showed incredible vision and commitment to develop their passion for whiskey.

Let me introduce you to our bottle, many of you will be familiar with it but you may not be familiar with the story behind it.

Tullamore is a town in Ireland, a small town which today has a population of almost 13,000 people.

DEW or D. E. W. are the initials of one of the greatest distillers Ireland has ever had, his name was Daniel Edmund Williams.

This guy has an incredibly interesting story. He began working at the distillery as a stable boy at the age of 15 and went on to become Distillery Manager by the age of 25.

Daniel E. Williams

"Success comes not to those who desire it most but to those who care deeply about what they do and feel compelled to create." Daniel E. Williams

Daniel E. Williams was passionate about his craft and brought a lot of prosperity to County Offaly and the midlands.

We are fortunate to have this quote from him which we know he
lived by given the legacy he has left behind. We honour him on every bottle of Tullamore DEW today.

We refer to him as Irelands original hipster, I mean, check out that moustache?

Whiskey or Whisky?

Whiskey or Whisky? Why is there an 'e'?

Why is there an 'e' in Irish whiskey? Equally, why is there not an 'e' in Scottish whisky spelling?

Well to begin, we would like to commend you on noticing the difference. Most people are concerned solely with what is inside the bottle rather than what is on the label. The answers to these questions are hidden in history so we must go back in time to find the clues which illuminate why whiskey has two spellings in the English language.

It all goes back to 1878 when a book titled the "Truths about whisky" references how the addition of the 'e' was to distinguish Irish whiskey from its Scottish cousins who had been caught out a few times for selling their whiskey as Irish. The reason for this was that Irish whiskey at the time carried a more premium title and price point in the consumer’s eyes and Irish whiskey was indeed in a golden era.

Over the centuries, the word(s) for Irish whiskey evolved from aqua vitae to Uisce beatha to Uisce baugh to whisky and finally whiskey.

Water VS Ice

Water VS Ice The great debate

Should I add water to my whiskey? Is it better to add ice? Which is better to add to my whiskey…ice or water? How much should I add? Is 3 cubes too many? These are common questions so don’t worry if you are asking the same questions. The answer here will always be that it is completely up to you. There are always worthwhile considerations but there are no rules.

A bartender once said that - "ice to a bar man is like heat to a chef." Ice has a wonderful ability to chill the drink and allow for slow dilution which can actually enhance the flavours of the whiskey.We will get into that more in a minute.It has the added benefit of making the drink last longer which may sound strange but is surprisingly common especially if you are trying to keep pace with fellow drinkers who are sipping a large beer.

Speaking of beer, sometimes the lesser flavoured beers are recommended to be consumed at very cold temperatures.The implication here is that if something is very cold some of the flavours are muted or less detectable. In the craft world of IPA beer you often see recommendations for drinking the beer at room temperature so that one can appreciate the flavour.

Whiskey and Cocktails

Whiskey and Cocktails

Uisce Beatha or Water of Life has been distilled in Ireland for many centuries and possibly even for millennia. Distilling of locally grown agricultural to produce alcohol is something that is not peculiar to Ireland. It’s been going on for thousands of years across the globe.

On the other hand, what we know today as Whiskey, Whisky or Uisce Beatha is generally regarded as having started in Ireland. The missionary Monks are blamed. As they sought to bring Christianity from the Middle East to the pagan countries of the globe they managed to impart their knowledge of the craft of producing perfumes and essences from locally grown flora to the locals who sound found that this very craft could produce an elixir with no equal – so they called it the Water of Life – or Uisce Beatha.

Pronunciation of this term was difficult for the non-natives and so it soon became reduced to Fuisce and eventually Whiskey.

The Scots were soon to be introduced to the craft and began producing their own version. The Scotch whisky historians dedicated to tracking the arrival of whisky distillation will readily refer to the influential Irishman Fergus Beaton who introduced whisky-making to Scotland on arrival at Kilchoman on the island of Isla in 1300.

Single Malt or Blended Whiskey

Single Malt or Blended Whiskey

Before we compare Single Malt with Blended Whiskey we need to understand what makes them different.

Single Malt Whiskey is whiskey - made from Malted Barley - 100% Malted Barley (sometimes called Malt). Malted Barley is simply barley that has been germinated by means of immersion in water so as to encourage the barley grain to grow a green shoot.

This growth process is stopped by removal from the water. We now have a barley grain that has germinated or malted. When making Malt whiskey we use 100% Malted Barley.
The Malt is milled and mashed through the addition of hot water to give us a porridge-like mixture from which we extract the liquid.

This very sweet liquid is fermented by the addition of Yeast and the result of this fermentation is a type of beer (or “wash” as it’s known in the distilleries). We then distil the wash, using copper pot stills, generally twice or 3 times.

The resultant spirit is then filled into wooden (usually oak) casks and matured there for a least 3 years. After 3 years it can be called whiskey (or whisky).